Android vs. iOS vs. Everything Else– Beauty in the Eye of the Beholder
Christina Bonnington (@redgirlsays) with Wired asked a provocative question today; Why do iOS Apps Look Better Than Android Apps?
At the end of the day, it seems to come down to platform fragmentation and freedom of choice — with iOS, there are more polished, built-in widgets and techniques for creating a higher degree of visual polish by default, but with Android, a developer can invest time and effort to get exactly the effect they want without worrying about an officially sanctioned way to “make it look good.”
Why does this matter?
People love apps, and everyone is scrambling to create App versions of their existing products. The question is, what’s the best way to do that?
The worst app possible is not having an app in the first place, regardless of how it looks!
The argument for (or against) a particular platform or method of development aside, Unwired Nation believes the approach that’s right for your customers is to get them an app sooner rather than later, and iterate on that user’s experience exactly as you would for your web application.
Fortunately, the “Hybrid App” approach leveraged by Unwired Nation’s platform puts our customers in control of rapidly iterating and evolving that customized UI design and experience for their end users. Our customer’s build their UI components and navigation using mobile-optimized HTML5 techniques, Javascript and CSS. Our platform allows for the device and application type to be detected, and from there, the best user experience can be served from the cloud, dynamically. Ultimately, most customers want to get up and running quickly and get apps into the hands of their users. Over time, the hybrid approach allows them to “dial in” the appropriate platform optimizations and differentiation as needed.
Unwired Nation’s platform and the hybrid application approach to native applications represent the right approach for migrating existing web application experiences to branded native apps for the vast majority of business and customer-facing applications today.
This approach allows our customers to have complete UI control for their applications, and performance and feature tune those applications rapidly without going through slow and cumbersome resubmission processes.
