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Important News and Articles…
Mobile Web is the Foundation, but Native Features Make Apps More Compelling
by Frank Geck, Unwired Nation Partner Go-to
The debate around mobile initiatives to date has been mobile web vs. native applications. I’ve always been in the camp of “both is best”. Hybrid connected applications is where everything is going, regardless of the latest move of some of our favorite social network sites in recent weeks. Hybrid connected apps enjoy the scalability of web, and are also empowered with native device features, which is the point of my post.
Simply put, native features on a mobile phone make it easier for your customers to interact with you. Synonymous with Walmart’s research on “convenience of checkout”, or Web Usability Research and the barrier of “click distance”, the more you require of a user the less business you will get. This is doubly so for mobile users.
If you’re like my mother you like to stop … Read More »
[Infographic] Newsflash: Your Users Use Apps to Connect With Brands
by Will Bridges, Unwired Nation Biz Dev Dude
Brands, and the businesses they represent, want to create relationships with consumers. And consumers (believe it or not) want to create relationships with brands. We prove this all the time by subscribing to catalogs, giving out personal information, and most importantly, spending money. The evolution of the brand-consumer relationship has always been dictated by technology and will inevitably continue to be so. The only question is, what will be the “next big thing?” The internet was the latest in the disruptive lineage of game changers, following mail, telephone, radio, and television. Most would agree then that the next big thing is mobile, and that means the brand-consumer relationship is now being represented by mobile apps and the “home screen real estate” they occupy. How is your brand poised to take advantage of this new … Read More »
Android vs. iOS vs. Everything Else– Beauty in the Eye of the Beholder
Christina Bonnington (@redgirlsays) with Wired asked a provocative question today; Why do iOS Apps Look Better Than Android Apps?
At the end of the day, it seems to come down to platform fragmentation and freedom of choice — with iOS, there are more polished, built-in widgets and techniques for creating a higher degree of visual polish by default, but with Android, a developer can invest time and effort to get exactly the effect they want without worrying about an officially sanctioned way to “make it look good.”
Why does this matter?
People love apps, and everyone is scrambling to create App versions of their existing products. The question is, what’s the best way to do that?
More Consolidation as Big Software Recognizes Mobile Future
@LeenaRao on TechCrunch helped break the news that Syclo was acquired by SAP.
The move is further evidence of the trend toward consolidation as the software industry comes to terms with the new mobile-first future across all verticals.
Syclo’s and SAP’s approach to enterprise mobility makes perfect sense as companies continue to struggle to field mobile solutions while their core software suppliers lag behind in transitioning their products to native apps.
While Unwired Nation’s platform can be used by enterprise directly to facilitate the transitioning, deployment and management of internal enterprise applications, we work through partnerships with companies like ClearBlade when working with customers on enterprise opportunities.
Unwired Nation’s platform approach is targeted to the SaaS and Web Enablement vendors servicing the SMB space who are facing the Scalability Trap … Read More »
Unwired Nation and Rackspace – Enabling the Enablers
@lalorek with Silicon Hills News did an interview with Unwired Nation and Rackspace that was published Tuesday to talk about the company’s partnership to deliver mobile platform services to Rackspace’s 170,000 hosted and cloud customers.
She sat down with our co-founder and VP of Product and Strategy, Stacey Zuniga and Rackspace’s VP of Enterprise Strategy, Andy Schroepfer to discuss Unwired’s mobile platform and our business model of “enabling the enablers” – working with web software companies that power the customer-facing interactions for businesses around the world.
In mobile, so much of the conversation is dominated by companies that focus more on flash than on substance. As Stacey says, “In [mobile], we’re the non-sexy solution that makes money.”
We’ve talked about the Scalability Trap – how successful web software enablement companies power so many small and medium … Read More »
