There are only two reasons to use our Voice Publishing Platform: Time and Money

Features	Description	Benefits	Advantages
Single point web services integration	UWN provides an API for a customer to access the entire suite of features offered by VPP	Provides speed and simplicity for integration; ongoing flexibility	Easy, fast deployments and changes/updates
Multi-modal fulfillment	Via the API, customers can fulfill on-call content requests from the end user (i.e. “press 1 for an email with more information)	Access to SMS, email fulfillment	Based on user profile, can produce receipts and documentation on demand
Interactive Outbound alert	Customers can launch phone calls through the VPP to their users, allowing them to interact and transact on-call, potentially addressing customer service needs ahead of the curve	Offset the need for inbound calls, lowering business costs and providing higher level of proactive care	Predictable and simple in nature; address potential issues ahead of time; can serve as gateway to cross sell / up sell
Inbound Session Recovery	Allows users who miss their outbound alert call to call in to a phone number provided by the customer and recover the original alert and corresponding interactive session	Maximizes the value of the touch point; information is always recoverable	Unbroken chain of communication for the consumer; creates a resource for the consumer
TTS	Customers can pass messaging to UWN in text format via the API to be converted to speech on-call	Lower costs for unique low volume alerts	Speed to market for important notifications with little time for production
ASR	UWN can take speech commands through the utilization of Automated Speech Recognition	Ability to leverage bio metric security aspects of voice	Provide 3rd level (beyond device and information) of security for on call transactions
Interactive Marketing Message Insertion (iMMi)	Customers can leverage the VPP to insert marketing messages to their users while on the phone	Create revenue and opportunity via cross sell / up sell during communication; maximizes value of the touch point	Consumer is receptive to messaging while engaged
VXML Based Platform	UWN leverages Nuance’s NVP for quickly building voice applications	Lowers complexity in developing unique custom applications	Speed to market with innovative services
Interactive Data Reporting	Customers can use API call backs to retrieve data in reference to calls placed on their behalf (i.e. number of calls placed, number answered, user interactions, opt-in/opt-out data, etc.)	Understanding how a customer’s consumers are using the service provides insight on consumer behavior, needs, and trends	Leverage data to provide the best overall user experience that creates value for both the customer and the consumer
User Record/Reply	Customers may allow users to record responses and forward that recording back to the Customer (i.e. surveys, reviews, feedback, etc.)	Gain direct knowledge from consumers about what they want, think, care about.	An understood consumer is a more profitable customer.
Forward / Share	With this feature, a user can choose to forward their on-call session/experience to a friend (“press 1 to share this with a friend; enter your friend’s phone number; record a message to be delivered to your friend”, etc.)	Customers can turn their consumers into viral marketers by allowing them to forward their experiences to friends.	Forwarding/sharing provides a low barrier, zero cost marketing-tool to the Customer.
Voice Production	Customers may or may not have the resources or capability to vocalize their content or custom voice prompts themselves. UWN has relationships with voice talent / production organizations and can turnkey any production needs in real-time.	Customers can leverage the API to send text to UWN and have it vocalized	This reduces the time to market and overall cost of vocalizing content
VoIP Infrastructure	The VPP is built entirely on Voice over IP infrastructure instead of leveraging traditional telephony alternatives.	VoIP offers lower scaling and per minute costs as well as more rapid deployment parameters	Allows UWN to scale quickly, on-demand infrastructure at a much lower cost, ultimately saving the Customer on fees and deployment time